Final Project : Nestle New Product Branding and Packaging

Name: Michelle Yu

Concept: Modern, Local, Tourist

Description: Tourist come Malaysia for vacation. Tourist often buys local country souvenir back to their country. People also like something that are convenient to carry, take and bring back souvenir to their country.

Product : Cookies

Flavour: Gula Melaka and Maize (Corn)

Shape: Box

Target Audience: kids 8-14 years old. Why? They like bite food especially during on the way to vacation place. Food like sweets, cookies, chocolate etc.

actual sized: easy to carry

mini sized: Gula Melaka Cookie Packaging in simple standee

actual sized: inner packaging

mini sized: corn cookie packaging and standee

inner packaging 

corn cookie packaging mini sized

inner packaging on standee

previous standee, self build

mini sized cookie 

gula melaka mini sized cookie packaging

actual sized on classmate's standee

mini sized 

mini standee printed on A3

actual & mini sized packaging

Final

Previous mooncake box

Redo box progress *did in class

Redo mooncake box

I redo the mooncake box according to my lecturer feedbacks. 

Although some ppl copy my idea but its ok. -__-...

Mock up and more mock up...

My previous mock up 

I visited art friends shop at ecurve to get and explode paper materials for my mooncake packaging. My theme is traditional and fortune. So I chose the color gold, white and black for my box. 

I would use this as my cover of my box and I thought of changing method or design in graphically on the cover. 

I tried bit transparent paper, something like a baking sheet. Still it look abit like lotus candle for prayer. 

This my mock up looks like (without any graphic)

The cover of box designed like that for a useful way to display my mooncake as a table. 

This is the inner packing for mooncake. The mooncake I might change to normal want. Because the koi doesn't look delicious from far and too simple pastry shape.