Thursday, December 5, 2013

Final Project : Nestle New Product Branding and Packaging

Name: Michelle Yu

Concept: Modern, Local, Tourist

Description: Tourist come Malaysia for vacation. Tourist often buys local country souvenir back to their country. People also like something that are convenient to carry, take and bring back souvenir to their country.

Product : Cookies

Flavour: Gula Melaka and Maize (Corn)

Shape: Box

Target Audience: kids 8-14 years old. Why? They like bite food especially during on the way to vacation place. Food like sweets, cookies, chocolate etc.

actual sized: easy to carry

mini sized: Gula Melaka Cookie Packaging in simple standee

actual sized: inner packaging


mini sized: corn cookie packaging and standee


inner packaging 

corn cookie packaging mini sized

inner packaging on standee

previous standee, self build

mini sized cookie 

gula melaka mini sized cookie packaging

actual sized on classmate's standee

mini sized 

mini standee printed on A3

actual & mini sized packaging


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